Girls On Film: H&M Fall Winter ’11

October 26, 2011 § Leave a comment

What captures consumers’ attention? Leggy blondes. Simplicity. A good beat.

I think this video does a fabulous job capturing the essence of H&M’s Winter ’11 collection without any extraneous glitz & schmaltz. It’s catchy, and not the only one in the campaign.

I think one good of way of measuring the success of a campaign (besides sales) is if you actually want to leave it on your television and let it play all the way through. My sister and I even tried to download the song, but we haven’t yet found this version.

H&M has created a variety of commercials just like this one, but each uses a variation on the “Girls on Film” (Duran Duran) song. The commercials aren’t too short or too long, and that coat looks so great on Anja Rubik, I’d definitely look into purchasing one of the coats from this collection. Well done, H&M.

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